As a part of the #HeroISL movement, Nicotex India has started a unique campaign to help smokers quit the habit. To do so, they’ve created a motivating Quit Squad that has celebrities like Lisa Ray, Mary Kom, Neil Nitin Mukesh, Bhaichung Bhutia, Rannvijay and Atul Kasbekar! And under this unique initiative, all of them have promised to give up one of their bad habits to encourage smokers to quit their own harmful habit. Because sometimes, it takes two to quit a bad habit.