People were already tripping over the cringeworthy trailers of upcoming 'porn-coms' like Mastizaade and Kyaa Kool Hain Hum 3, and now Ekta Kapoor just made matters worse by adding her two cents on one of the movies produced under her own banner.
Talking about the recently-released song from her upcoming movie, Kyaa Kool Hain Hum 3, this is what Ekta Kapoor revealed to a national daily:
Here's the text of the write up for ease of perusal:
Ekta loved the song, 'Oh boy, I am your soft toy' but she felt the need for one change. She suggested that girls should get an upper hand. So, the lyrics were changed to 'Oh boy, you're my soft toy'.
So thoughtful of her! Anyone who hasn't seen the song might just have believed her! Except for the fact that the actual song looked like... erm... this:
Anything but feminism, right?
Folks on Twitter pranced at this opportunity to drill some sense into Ekta and here's how the uproar unfolded:
@pi_alize 150 minutes of objectification, 3 minutes of feminism. Ekta Kapoor is such a boss.— Megha (@Omeghaa_) January 5, 2016
A milestone in the Feminist Movement. Thankyou Ekta Kapoor. What a lovely day https://t.co/b7reAOP07W— Scarlett (@tweetria) January 5, 2016
Ekta Kapoor doesn't understand feminism.Ekta Kapoor doesn't understand feminism.Ekta Kapoor doesn't understand feminism.— cunt, comic cunt (@floydimus) January 5, 2016
But what an exciting Tuesday it is. Ekta Kapoor is a feminist. #wheee cos no more saas bahu setting women against each other, right? Right?— Genderlog (@genderlogindia) January 5, 2016