People were in for a shock on Friday morning when they saw the first page of The Times of India newspaper.
Because this is what they saw:
No one has been able to figure yet what a one-time James Bond is doing endorsing pan masala. Especially given that Pierce Brosnan hasn't been a regular feature in Indian advertisements.
And if you thought that was cringe-worthy there was this ad as well:
Twitterati obviously couldn't help themselves. Check out some of the tweets:
Pierce Brosnan.Played James Bond.Endorses Pan Bahar.Licensed to kill.— Ramesh Srivats (@rameshsrivats) October 7, 2016
You either die a bond, or live long enough to see yourself become the brand ambassador of Pan Bahar! https://t.co/F7SfWPFN23— Shekhar Govindarajan (@shekharg) October 7, 2016
Pierce Brosnan endorses Pan Bahar.Screw you, Hugh Jackman.And, Micromax.THIS is the greatest Make in India moment. pic.twitter.com/AuYEsJ6gVr— Sorabh Pant (@hankypanty) October 7, 2016
With Pierce Bronson endorsing Pan Bahar, Kanpur men suddenly hv a swag & are seen wearing black suits with Bata chappal & chewing pan masala— Ra_Bies (@Ra_Bies) October 7, 2016
Pierce Brosnan for Pan Bahar..now if they can get Anne Hathway or Kate Winslet for washing powder Nirma. Life wud be complete— 3ghante Harshvardhan (@ShantiseAshanTi) October 7, 2016
Pierce Brosnan endorsing Pan Bahar. Die Another Day taken to another level.— Iyeronical (@LosingMotion) October 7, 2016
So how did they dupe @PierceBrosnan to do a Pan Bahar ad? Did he have a brain freeze? Was it alien abduction? MI6 must investigate— devesh sharma (@devscribbler) October 7, 2016
So much pressure on stand-up comedians and twitter comedians to crack a Pierce Brosnan joke today.— Sanket Aradhye 🇮🇳 (@sanketaradhye) October 7, 2016
Bond Girl: "Oh god, Bond. On the wall, is that...blood?" Bond: *spitting Pan Bahar at same wall* "What now?"— Gambhir Maamla (@gambhirmaamla) October 7, 2016