People were in for a shock on Friday morning when they saw the first page of The Times of India newspaper.

Because this is what they saw:

Pierce Brosnan advertisement in The Times Of India

No one has been able to figure yet what a one-time James Bond is doing endorsing pan masala. Especially given that Pierce Brosnan hasn't been a regular feature in Indian advertisements.

And if you thought that was cringe-worthy there was this ad as well:

Twitterati obviously couldn't help themselves. Check out some of the tweets: