People were in for a shock on Friday morning when they saw the first page of The Times of India newspaper. 

Because this is what they saw: 

Source: b'Pierce Brosnan advertisement in The Times Of India'

No one has been able to figure yet what a one-time James Bond is doing endorsing pan masala. Especially given that Pierce Brosnan hasn't been a regular feature in Indian advertisements. 

And if you thought that was cringe-worthy there was this ad as well:

Twitterati obviously couldn't help themselves. Check out some of the tweets: