After much chaos in the last week, Samajwadi Party has decided to call in the big guns and hire a Harvard Professor to design Akhilesh Yadav's election campaign for the upcoming 2017 polls.

Samajwadi Party has roped in world renowned political consultant and analyst Steven Jarding to design incumbent Uttar Pradesh Chief Minister Akhilesh Yadav's campaign for the upcoming elections so that the party can retain it's earlier seat in power as the ruling party.

Jarding, a professor of public policy at Harvard, is one of the political consultants and campaign managers for the Democratic party, which is currently in power in the US and has in fact been involved with SP for a while, giving advice and consultation on certain strategic issues. But, now the professor has been called in to take the helm of the campaign. 

After working with illustrious clients such as Hillary Clinton, Al Gore and Mariano Rajoy, the Prime Minister of Spain, Jardin has already started to work on the SP campaign. He has revamped SP's publicity campaign for their various welfare schemes such as the Samajwadi Pension Scheme. 

Proffesor Jardin told Times Of India: 

"Samajwadi Pension Scheme has reached far and wide across of the state but the problem is the beneficiaries don't know whether it is a state scheme or central. So, I suggested to the chief minister to redesign publicity programmes and campaigns." 

Source: b'Akhilesh Yadav helping father Mulayam Singh | Source: Reuters File Photo\xc2\xa0'

He has already roped in actress Vidya Balan to be the face of the scheme and his teams have started reconnaissance and campaigning in the rural belts of UP.

Commenting on Akhilesh Yadav, his newest candidate, Jardin says that Yadav has a good connection with the youth and the rural populace. 

He said that feedback needs to be taken from all constituencies and changes made to the campaign accordingly, claiming that one singular campaign may not work for such a vast and diverse cluster of voters. He also said that candidates shall be trained in the art of seeking votes from voters. 

Feature Image Source: Reuters/PTI