The Air India chief, in a recent letter to the state-owned airline's employees, has urged its pilots to greet passengers with 'Jai Hind' when making in-flight announcements.  

Ashwani Lohani, the managing director and chairperson of the Indian carrier, thinks the greeting will make a "tremendous impact" on passengers, The Hindustan Times reported.

Source: b'Representational Image | Source: PTI'

Here are some excerpts from the letter, as published in a report by The Asian Age :

Source: b'For representation / PTI'

To know what Gupta means. you just have to look at some recent reports where Air India has mightily screwed up passengers' comfort:

1. When they flew 300 passengers from Delhi to Kolkata last Monday, in this sweltering heat, WITHOUT AN AIR CONDITIONER!! How could they even..? 

2. When they served stale food on a Delhi to Bhopal flight, and then did not even care to apologize for it when asked. "Eat it or Leave it", the unfriendly staff allegedly said. 

3. When a particular Air India flight from Chennai to Male via Thiruvananthapuram was delayed because the pilot asked for a "particular woman" co-pilot. This one is just ridiculous. 

4. When they made passengers of a cancelled flight from Kolkata to Delhi wait for 12 hours, but lost no time in fixing up another passage for a certain VVIP passenger. 

5. When, in a flight from Colombo to Chennai, a certain Air India hostess was caught trying to steal food, liquor and supplies intended for passengers. They really need to screen their employees better.  

So Air India, do you really think you can fix all these problems with a gratuitous dose of nationalism? 

If you do, then Namaskar and Jai Hind to you too.