A recent Google survey, released by Google India on Tuesday, claims that 90% of online shoppers in India do not chase discounts and are only too ready to pay good money for value adds such as quicker delivery, easier returns and extended warranty. 

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The report by Google, named 'Digital India 2020' created in association with consulting firm A.T. Kearney, was conducted among 3,000 offline and online buyers, sellers and non-buyers across twenty cities in India, including metro cities and tier 2 as well as 3 cities. 

Here are are some key observations and projections from the report: