The video was shot and shared by Simor, who goes by the handle Brown Beauty Simor. She is an Indo-Canadian beauty blogger, known for her makeup and skincare tutorials. She’d seen the beauty evolution videos put up by other vloggers, and decided to do her own version. She told Vagabomb, “This is my small tribute to my ancestors and family back in Punjab. I worked hard to research the looks and, especially, find the music matching the specific eras. I’m glad people like the final result.”