In a bid to spread a message of unity and cow conservation, even while controversy surrounds the consumption of beef in the nation, an organisation called the Muslim Rashtriya Manch organized a "cow milk party" in Varanasi, reports ABP.

As part of the party, members of the group drank cow milk and they were made aware of its significance. All of the members vowed to work for the cause of cow conservation.

However, this is not the first time that such a party has been arranged. Last year, a similar party was conducted in Lucknow, where Muslim leaders drank cow milk and were also asked not to consume beef for "peace and harmony in the country".

Here's the video of the event: