Salman Khan may have been the face of Thums Up for over four years now. But now the company has decided not to renew their contract which expired in September this year. Salman will no longer be the brand ambassador of Coca Cola India's much revered drink, Thums Up!

Source: You tube sniper

To confirm the same Coca-Cola India and Salman Khan released a Joint statement which read: 

Although the statement did not mention a specific show, but Salman Khan is currently hosting Bigg Boss season 10 whose main sponsor is Parle Argo's apple juice brand 'Appy Fizz'.

Source: Twitter

Some media reports also claim the brand is looking for a younger face, and Ranveer Singh might replace Khan in further endorsements. Although there is no official confirmation on the same.

Source: Facebook

For now, it's a Thumbs down for Salman Khan.

via GIPHY