A flyover under construction in the bustling city of Kolkata collapsed on Thursday on to vehicles and street vendors below, killing at least 14 people and leaving over 100 people trapped.
At this point taxi aggregator Ola decided to stop both surge pricing and said that it would give free rides to and from the area most affected by the tragedy:
Due to the tragedy at Girish Park, #Kolkata we've removed Peak Pricing & increased our supply of cabs in the area.— Ola (@Olacabs) March 31, 2016
And here's how people reacted on Twitter to this announcement:
@Olacabs This is why i love you guys. Thanks for helping my city.— debjit sen (@debjitsen) March 31, 2016
thankyou @olacabs you are following Corporate Social Responsibility In True Sense At The Time When It Is Much Needed— Rahul Mhaskar (@rahulmhaskar05) March 31, 2016