At the just concluded Jaipur Literature Festival (January from 21 to 25), an online campaign by a sponsor didn't go exactly as planned. It happened after Rajnigandha Pan Masala, the official sponsor of the fest, started an Twitter contest and asked people to tweet short stories using the hashtag #RajnigandhaSixWordsStory
The idea, said the brand, was that ‘Brevity is the soul of wit’ and six-word stories are perfect example of that famous proverb.
But little did they know what was in store for them:
Paint the town orange and red#RajnigandhaSixWordsStory— A La Vile De Satara (@AdvancedMaushi) January 25, 2016
The twitterati trolled the pan masala brand and how!
Can't tell story, RajniGandha in mouth #RajnigandhaSixWordsStory— Sir Chetan Bhagat (@chetan_bhaqat) January 25, 2016
You eat Rajnigandha?Stay away.*Blocked*#RajnigandhaSixWordsStory— Gautam Trivedi (@Gotham3) January 23, 2016
Having Rajnigandha daily causes oral cancer #RajnigandhaSixWordsStory— Godman Chikna (@Madan_Chikna) January 23, 2016
Use, when want to die slowly.#RajnigandhaSixWordsStory— The Crazy Doctor (@EkDoctor) January 23, 2016
#RajnigandhaSixWordsStoryChewing Rajnigandha makes your mouth gandha.— Sam (@SoGe89) January 23, 2016
Ganda hai par dhanda hai ye #RajnigandhaSixWordsStory— The Bad Doctor (@DOCTORATLARGE) January 25, 2016
The contest is now closed and winners - definitely no one from this list made it - awarded.