Megastar Rajnikanth has been served a court notice because his fans waste thousands of litres of milk during his films' release.
It's quite common for his fans to erect the star's huge cutouts and posters and carry out an 'abhishekam' with milk.
But a Chennai court has now ordered issue of an emergent notice to Rajinikanth on an injunction suit, seeking him to "wilfully" advise his fans not to put flex banners and cut-outs and not to "propitiate milk on them in the interest of justice and equity."
The suit was filed by social activist Dr I M S Manivannan in the city civil court on March 26.
In its March 26 ex-parte ad interim temporary injunction, the court directed the fans not to put any flex banners or cut outs and not to "propitiate" milk on them on the eve of the Centre honouring Rajinikanth with Padma Vibhushan.
"Pleased to pass the order of exparte ad interim temporary injunction directing the defendant's fans not to put any flex banners or cutouts and not to propitiate milk on the flex banners or cut-outs" on the eve of Rajinikanth being honoured with Padma Vibhushan "in the interest of justice and equity," said the order.
The Padma Award ceremony was held on March 28 where 56 personalities received the honour. The rest of the awardees, including Rajinikanth, actress Priyanka Chopra and tennis champ Sania Mirza, will receive their Padma Awards at a separate function to be held next month.
Speaking to PTI, Dr Manivannan said that a lot of milk is wasted by propitiating on flex banners and cut-outs of Rajinikanth, instead it can be distributed among the poor and the needy.
"A lot of children are malnourished because of poverty in this country. They should be given that milk. Rajinikanth should ask his fans not to waste milk," he said.
Prior to the release of the actor's films, his fans perform 'paal abhishekam', a ritual involving pouring milk on flex banners and on his life-sized cutouts.
The next hearing is scheduled for April 11.