Renuka Shahane’s Post On Fairness Creams & Double-Standards Of Indian Society Deserves A Read

Renuka Shahane is not one to mince words. She knows what matters and she’s not afraid to speak up about it. Recently, we saw her expressing views about Salman Khan’s acquittal in the black buck case openly and bravely while the rest of the industry kept mum.

Later, she went on to prove that she’s also got the ultimate funny bone. In another one of her Facebook posts, she recounted an encounter with a hilariously inexperienced interviewer, who did not know the difference between weeklies and dailies. Well, it would be an understatement to say that the Internet went crazy reading that.

And here she is again, but this time, she’s raging against the concept of fair and lovely and the undue importance we give to fairness in our society.

In the recent turn of events where our women have secured India’s place on the Olympic field, this is without doubt, an important message.

This is what the post reads:

Those saccharine sweet ” equal-equal” ads of Fair & Lovely or those that show fairness as the only USP required for securing honours for both men & women or the ones in which the model gloats like a cat that has just eaten a thousand cans of cream just because her ” Fair & Lovely” cream helps her white, egoistic, smug face to remain white & egoistic & smug through the day while other women using other creams cringe & cry because their cream has not helped them stay white, egoistic & smug?

PLEASE, PUHLEEEZ, PLIJJ take the time to sit yourselves in front of a huge tv set with internet, activate youtube & watch reruns of the performances of Sindhu, Sakshi, Srikanth, Dipa, Aditi Ashok, Babita, Tintu Lukka, Lalita Babar, Vinesh Phogat, Saina, Sania, Rohan Bopanna, Yogeshwar Dutt & all the other achievers from the Indian contingent to Rio. Basically get a reality check of what achievement means. Achievement is NOT looking fair for all five functions of marriage but being fair in marriage forever. Achievement is NOT getting good life partners on the basis of temporary cream-induced “fairness” but being a good life partner with mutual love, respect & admiration that is more like synchronized swimming or a 4×100 relay or sometimes as grueling as a decathlon. Achievement is NOT for parents to look for a bridegroom the minute a daughter turns of “marriageable” age but for parents to give a daughter a pair of wings the day she’s born. Achievement is NOT to teach children that only fair is lovely but that being fair & honest is a true sign of a being lovely. Achievement is NOT to teach children to judge people on the basis of the colour of their skins. The list is endless. Achievement is definitely NOT available in a “Fair & Lovely” packet worth a few rupees but a combo pack of grit, grime, determination, depression,frustration, discipline, hardship, pain, sacrifice, ambition, love, success, failure, dreams that we can’t ever dream of buying. Achievement has NOTHING to do with the colour of any body’s skin!!!

So stop watching the regressive, moronic, simpering, over made-up women & their inconsequential, irritating male counterparts in our daily soaps on tv & get a reality check about what we as Indians have been achieving. Get a reality check about what people all over the world have been achieving. Ask yourself whether it has anything to do with the colour of our skin or their skin?And with the answer staring starkly back at you please change the advertisements of your product or better still just change the name of your cream! You be fair first! Meanwhile; Grubby cheeks, Broken chin, Bloodied lips, Smile within; Curly hair, Elan & flair, Eyes so true, Determined too, Mother’s pet, Is that you? YES, YES, YES! Let’s start with the nursery rhymes.