Online right wing media outlet Niticentral has called it a day just seven months before the portal would have celebrated its fourth year in operation.
The announcement has been put on the Niticentral website.
The website was launched in August 2012 by Rajesh Jain, under the umbrella of NitiDigital venture, to "challenge the mainstream media by providing an alternate, Right of Center, perspective."
Niticentral also played its part in polishing the right-wing economic agenda and policies in the wake of 2014 Lok Sabha elections that saw BJP's ascendance to power at centre, the website states in its Mission Statement of offering "Bold and Right" perspectives to the Indians.
Senior journalist Kanchan Gupta previously associated with The Pioneer ran the news and commentary website at the time of inception.
While a news venture failing to survive is not a rare occurrence, what made Niticentral's announcement of shutting down so special was a slew of Twitter reactions bashing right-wing Bhakts.
Here are some Twitter reactions:
Sad to see @NitiCentral shutting down. Now who would tell Mr.Modi twenty five times a day that he is the best PM ever.— Unnikrishnan.A (@unniajayan) February 7, 2016
NitiCentral euthanised? It's the way Delhi-ite's treat pets they get tired of. https://t.co/5kHpNHiN1E— Brown Sahiba (@Rajyasree) February 7, 2016
NitiCentral has shut down? YES I CRAVE MORE BLOOD SACRIFICE— fin de siècle sethi (@sethiankit) February 7, 2016
Niticentral was an experiment to give Intellectual legitimacy to Hindutva thought. It failed because Hindutva is an anti-intellectual cause.— ☭ Arun Nambiar ☭ (@aruns_nambiar) February 7, 2016
The @NitiCentral team stood in the trenches when the chips were down. Their shutting is our failure. We let them down— Smita Barooah (@smitabarooah) February 7, 2016
Sad to see @NitiCentral shutting down. Now who would tell Mr.Modi twenty five times a day that he is the best PM ever.😓— Rofl Gandhi (@RoflGandhi_) February 7, 2016
But there were few who showed worry over the subtraction of a right-wing publication from its propaganda arsenal:
Nutty Central goes down. Sad and unfortunate times for the right wing in India. #NitiCentral— Pavi (@mahapataka) February 7, 2016
It's sad that @NitiCentral is closing down..Far from promoting and patronising RW view ..Govt is letting it die..— Chinmay (@chinmays_83) February 7, 2016
Niticentral was better than op India and that's not a compliment. RIP. 😢😢— Contrarian (@Johnny_Unchain) February 7, 2016
Feature image source: YouTube screenshot