Taxi aggregator Uber has cut fares by up to 22% in 10 non-metro cities including Pune and Ahmedabad, a move that will intensify competition with domestic rival, Ola.

While fares have been slashed by 9% in cities like Indore and Nagpur, the same has been cut by 22% in Jodhpur and Udaipur for its affordable service, UberGO, the company said in a blog post.

Uber will now charge a base fare of Rs 25 instead of Rs 40 in Udaipur and Jodhpur. Also, the per kilometer charge has been reduced to to Rs 7 from Rs 8. The fare cut would bring the cost down to Rs 5 per km in cities like Vizag, Nagpur, Indore and Ahmedabad.

The other cities where tariff has been reduced include Pune, Ajmer, Mangalore and Thiruvananthapuram.

"We are decreasing UberGO prices by up to 22% making our service even more affordable for you to get where you need to go. But it's also important to note that with increased demand drivers get busier as well," it added. More demand increases driver efficiency on the road, resulting in more trips per hour, and less idle time while driving on Uber, it said.

"With even more affordable fares, we believe Uber can be a viable alternative to people driving their own cars with all the hassle and cost that parking brings," it said.

Bengaluru-based rival Ola had recently launched Micro, its affordable prices service, offering rides at about Rs 6 per km. It had said it may soon overtake rival Uber in terms of number of rides.

(All images sourced from PTI)