"Your child will follow your example, not your advice." - Author Unknown 

For a while now, Ariel has been running campaigns to encourage a dialogue about gender roles and stereotypes, with the intent of creating a gender neutral society. As a part of their Share The Load campaign, they tied up with the designer Masaba Gupta, and put these labels on the clothes designed by her, encouraging men to contribute to the chore of laundry. 

And now, as a part of their new campaign, this heartfelt apology from a Dad to his daughter sheds light on exactly where and how these gender stereotypes are developed.