If you've been on Twitter, you must have noticed actor Amitabh Bachchan's not so subtle narcissism. The man has a habit of putting his pictures up with the most unrelated tweets.
And this time, he is facing flak for the same, and then some more.
As Mumbai battles a grave situation caused by mighty torrential rains, where many are dead, injured and stranded, Senior Bachchan thought it was okay to make light of the moment, and went ahead to do so with a tweet.
AND his picture.
Oh, then there was this:
Twitterati was obviously not impressed.