Apoorva Mukhija. The name alone makes Instagram’s FYP flooded. But imagine this: you clock out at 24, tell everyone you’re “working on something else”, and suddenly, the internet can’t sleep. Is it burnout? Is it a big-brain strategy?
Image courtesy AriseTimes
1. So, Here’s What Actually Went Down
Apoorva didn’t just drop a selfie and bounce; she dropped a semi-bombshell in an interview. She said, “I want to retire from content creation… I’m working on something else.” No slide deck, no PPT, only suspense. At just 24, she’s tired of oversharing and feels the industry has gone full commercial—hello, brand collab fatigue! Oh, and FYI, she just did a stint on The Traitors (yep, reality TV glow-up), basically telling the world: My next move might not even be on Insta. Millennial malaise, but make it meta.
2. The Creator Pay Myths vs. Reality Check
Reports hurling around figures like Rs 2.5 lakh/day, Rs 6 lakh per reel, or Rs 41 crore net worth made the rounds faster than a Bangalore startup fever, only for Apoorva to clap back and say she doesn’t make “even a tenth”. It’s meme material, sure, but also a reality check: Creator life means up-and-down income, major brand jugad, and followers whose loyalty ends at the next trending sound.
3. The Tour, The Trolling, The Temperature Check
Remember when Apoorva announced her India tour and half the internet asked, “But bro, what’s she gonna DO on stage?” Some of us had trauma flashbacks to open mic nights. It’s classic: fans want more, skeptics want “clarity” (and probably cheaper tickets). Moral of the story: Creators wanna break the ‘just reels’ box, audiences wanna know, “Kya scene hai, yaar?”
Image courtesy TOI
4. Why ‘Retire at 24’ Hits a Nerve (And Why It Might Be Smart)
Let’s be real: short-form fame fades faster than college friendships after graduation. So, quitting while you’re ahead? Legends only move. Apoorva’s recent TV/leaked appearances + cryptic “something else” = ultimate rebrand tease. Maybe it’s a podcast, maybe it’s production, maybe it’s just healthy boundaries (posting less and living more IRL). The real lesson? Main character energy, but with boundaries.
Image courtesy Moneycontrol
5. If You’re a Fan, What Should You Expect Next?
The playbook is slow shifts: rare grid drops, choosier brand collabs, “something else” hyped up on Stories before the grand reveal. Tour skeptics: don’t buy tickets till you see the format. A little transparency goes viral.
Apoo’s Retirement Isn’t a Mic Drop, It’s a Mood
Is this the goodbye to hustle culture (finally!), or just the first trailer for something bigger? Either way, choosing offline over always online is a flex worth celebrating. If her “something else” works—stan card renewed; if not, Insta reels aren’t going anywhere!