Remember the ‘World Record Egg’ that became the most liked picture on Instagram? Recently, it was seen that the egg started cracking under ‘social pressure’.
As it cracked, the egg had some important message to deliver, both literally and figuratively.
It turns out that the egg was cracking under the weight of pressure from social media.
We’ve all been there and we know that social media can put overwhelming pressure on our generation.
It seems that the popular egg is using the platform to start a broader conversation around mental health issues and people are loving this unexpected move.
We all sometimes feel like we’re going to crack under the pressure, doesn’t matter who you are.
And the problems always feel slightly more manageable by talking about them. #EggGang #WeGotThis #TalkingEgg #PR #Marketing #CauseRelated #MentalHealth @theandp_london— Bella Cordell (@cordell_bella) February 5, 2019
Genius! I would never guess this would be a social campaign. #MentalHealthAwareness so important these days.
👏 @MentalHealthAm @hulu #TalkingEgg https://t.co/n8aWU0qNKb— Dorothy Kaczmarek (@mynamesdot) February 5, 2019
Using one of the most popular platforms to open up about a taboo topic is really laudable.