This New Ad Featuring Celebrities Playing ‘Dhaak’ Is Signaling The Coming Of Durga Pujo & We Can’t Wait!

Pratik Aswal

Come October, and there’d be five days of festivities that are celebrated with fervor in Bengal—Durga Pujo for a Bong is much more than a festival. It is a celebration of life, an emotion that marks the homecoming of Maa Durga. From aesthetically painted murals, pandal hopping to savoring delicious food, it is almost that the city bursts into laughter during these five days fun and frolic.

Keeping the same spirit in mind, Cadbury Perk recently got together Soumitra Ray and Tanmoy Bose to shoot a music video that celebrates this carnival of cultural extravaganza. For a Bengali, the sound of the beats is a signal of unhindered elation and the start of 5 days of pure enjoyment. If you too, just like me, are excited for these five days of festivities, then film a video of you having fun with Perk and Perk’s Dhaak Music in your unique style and guess what? The most engaging video will get cool goodies from Perk! 

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