Every day thousands of Indians and other South Asian labourers arrive in Dubai in the hope of finding work to provide a better future for their families. In a cruel twist of fate, it becomes difficult for them to talk to the very people for whom they came to provide for as call rates are very high in Dubai.
So Coca Cola went and did something extremely sweet for them. To give these guys a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth; a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often.