Salman Khan may have been the face of Thums Up for over four years now. But now the company has decided not to renew their contract which expired in September this year. Salman will no longer be the brand ambassador of Coca Cola India’s much revered drink, Thums Up!
To confirm the same Coca-Cola India and Salman Khan released a Joint statement which read:
- Salman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with Coca Cola India Product.
- In light of this, both parties have mutually decided not to renew their current contract.
Although the statement did not mention a specific show, but Salman Khan is currently hosting Bigg Boss season 10 whose main sponsor is Parle Argo’s apple juice brand ‘Appy Fizz’.
Some media reports also claim the brand is looking for a younger face, and Ranveer Singh might replace Khan in further endorsements. Although there is no official confirmation on the same.
For now, it’s a Thumbs down for Salman Khan.