Darlings on Netflix gave us unbiased insight into domestic violence and the pain it inflicts on an individual. Starring Alia Bhatt, Vijay Varma, and Shefali Shah, we witnessed a great story with brilliant performances.
Following the buzz of Darlings, a Linked In user pointed out a branding mistake in a scene of the film.
Sahil Batra shared a screen grab of Alia Bhatt from the movie, where we see a bottle of Kama Ayurveda on a shelf in the background. But he thinks it’s a blunder.
According to him, here’s what the brand must have thought:
Alia is a perfect personality to associate ourselves with, and the audience of the show is our audience too! Looks like a perfect place to advertise ourselves.
But here’s what went wrong, Kama Ayurveda, a premium brand, was marketed in a lower-middle-class household. He emphasized how people were not watching Alia Bhatt but Badru in the movie.
What that means for a viewer is that Kama Ayurveda Pvt. Ltd. is a brand for people from lower middle class. If you know Kama’s pricing, you would know how just the opposite is true. It was a typical case of branding gone WRONG!
People had diverse opinions about this. Some highlighted the other branding mistakes in the movie, including when Badru toasted bread with oil.
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Read more: 9 Scenes In ‘Darlings’ That Prove That No Abusive Husband Deserves A Second Chance.