Guys, we need to talk about what 5 Star just did. So you know how 5 Star has been telling us to “Eat 5 Star, Do Nothing” for literally years? Well, they just took it to a whole new level, and we’re genuinely impressed.
What Even Is This Campaign?
When your boss won’t stop calling on weekends, or relatives keep trying to reach you when all you want is peace, there’s finally a way out. Dial the Do Nothing Helpline number on the 5-Star wrapper. An automated voice simply keeps the line engaged so people think you’re busy and leave you alone. Hours of uninterrupted freedom, guaranteed. When you dialed the number printed on the wrapper, an automated voice came on saying: “This helpline does nothing, just gives you the sweetest escape – a busy tone for anyone who tries, and pure silence for you.
AND WE’RE JUST SITTING HERE LIKE… GENIUS.
But here’s where it gets interesting: While you’re connected to this “Do Nothing Helpline,” your phone stays busy. Which means anyone trying to call you gets that annoying busy tone.
Wait, What Exactly Does The Voice Say?
When you actually call the Do Nothing Helpline number, this automated voice comes on and literally tells you, “This helpline does nothing, but anyone who calls you will think you’re busy and leave you alone. So stay connected for as many hours as you want and do nothing.”
Why Is This Actually Cool?
Think about it, and how many times have you wanted to just disappear from the world for a few hours? No calls, no interruptions, just you and your thoughts or your favourite shows, no judgment here. Before this, you had to put your phone on airplane mode, but then you miss everything, ignore calls, and feel guilty about it, or pretend to be in a meeting, which is honestly exhausting. Now? Just call the Do Nothing Helpline and voilà, you’re “busy” doing absolutely nothing.
The Bigger Picture
This isn’t just about chocolate anymore, though let’s be real. It’s about giving people permission to just exist. Without having to explain themselves. Without having to be “productive” every second.
In a world where everyone’s hustling constantly, 5 Star is literally creating a service for you to do nothing. And that’s beautiful.
So next time someone complains about getting a busy tone from you, just smile mysteriously and eat a 5 Star. They’ll never know.