Unless you’ve been living under a rock, you must have heard about the infamous #HunnyChoochaKiLadai. Since it was all over the internet, the video got us thinking as to what led them to fight like this. Turns out, it was a suggestive leak by Pepsi for their new campaign –#KyunSookheSookheHi . It’s about friendship, food and of course Pepsi, because somethings just can’t be separated. And we all know that life without friends and food without Pepsi feels kind of incomplete.
Their new ad features Pulkit Samrat and Varun Sharma commonly known as the beloved Hunny and Choocha from Fukrey. While Hunny goes to inexplicable lengths to get his best bud Samosas and Pepsi, Choocha conveniently forgets to buy the train tickets. What followed was a fight that looked like the end of their friendship.
Well that’s an interesting way to grab eyeballs for a marketing campaign. Well done, Pepsi! After all, who wants to eat food sookhe sookhe hi.