Now, credit where credit is due – The new iPhone X commercial is the bomb! In fact, it’s so good that we could certainly expect it to inspire the creative minds of the world to get, well, creative! And this new commercial by Durex (or should I say Dure-X) for Durex ‘Feel Thin’ proves just that fair and square. It draws parallels between the features of the phone and the baby preventer in a genius way – by lending whole new meanings to phrases like ‘achieving true depth’ and ‘unlocking’.