For over two decades, Pulsar has been the heartbeat of India’s street culture — raw, restless, and racing toward what’s next. The symbol of every late-night ride, every fearless stunt, every story told not with words but with throttle.
Now, the same spirit that ruled the streets is about to rule the creator world.
Pulsar has built a playground where creativity is rewarded – where your Instagram reel, your dance drop, your graffiti stroke, or your AI remix could win you more than just likes. It could win you a Pulsar.
Welcome to Pulsar Underground. For the Daring creator.
Rewriting the Rules of ‘Engagement’
Forget those ‘tag your friends’ contests that brands love to call ‘engagement’. Pulsar doesn’t want to ‘engage’ – it wants to ‘unleash’.
So, it built the stage for your talent that turns creativity into a leaderboard sport. You pick your challenge and show the world what you have got. Every post earns you points. Every point puts you closer to the top. Every top spot brings you rewards.
And at the end of the quest, there’s a brand-new Pulsar waiting for the creator who dares the hardest.
The campaign has been roaring since launch and now enters its next phase of getting the spotlight. The coming weeks will see an even wider wave of creators pushing their limits across every category.
Thousands of creators have already joined — setting the stage for the next four weeks of even bolder entries. Last date of the campaign: 30th November’25
Why Creators Are Responding to This
Because this isn’t a marketing gimmick – it’s a movement.
Pulsar has always stood for being ‘Definitely Daring’. Now, that same spirit fuels the world of creators. Daring isn’t just about doing a wheelie – it’s remixing, reinventing, and creating your own lane.
In 2025, to be daring is to create without fear. To own your story. To turn every idea into motion.
That’s what Pulsar Underground celebrates – pure passion, pure creation.
A Space That’s Becoming a Community
Creators are inspiring other creators. Riders are vibing with artists. Dancers are collaborating with musicians. The Underground is becoming what every street movement evolves into- a culture.
Through features like Creator Spotlight, Pulsar is giving undiscovered talent the one thing every artist craves – visibility. Because sometimes, all a creator needs is a place where being seen feels earned.
Six Challenges, One Spotlight
Daring. Starring You. – Create a movie trailer featuring you and your Pulsar using Pulsar’s AI toolkit. Upload it on Instagram, share the link, and win rewards.
Pulsar X Mashup – Place your Pulsar into different worlds with AI. Design your own or use Pulsar’s AI toolkit. Upload it on Instagram, share the link, and win rewards.
Pulsar X Album Cover – Make a music album cover with a Pulsar. Design your own or use Pulsar’s AI toolkit. Upload it on Instagram, share the link, and win rewards.
Bold Drop Challenge – Show your best dance hook to Pulsar’s Jigra soundtrack with a Pulsar in the frame. Use Pulsar’s brand toolkit to download the song. Upload it on Instagram, share the link, and win rewards.
GRWM to Ride – Record your transformation from your everyday look to rider mode with Pulsar. Add a transition featuring a Pulsar. Upload it on Instagram, share the link, and win rewards.
7 Seconds to Fame – Show your talent in music, art, dance, or stunts in a 7-second video, with a Pulsar in the frame. Upload it on Instagram, share the link, and win rewards.
How To Participate In This?
- Visit www.bajajauto.com/pulsarunderground
- Pick a challenge that matches your talent
- Create your content
- Mandatory: Post it on Instagram using #PulsarUnderground and tag @mypulsarofficial
- Submit the link back to the challenge page
That’s it. Your content gets you points. Your points determine your rewards.
The Rewards Are Real
Pulsar Underground is designed to reward creators at every stage.
- 500+ points: Eligible for ₹1,000 Amazon vouchers
- 5,000+ points: ₹5,000 Amazon voucher plus ₹5,000 worth of exclusive Pulsar merchandise
- 15,000+ points: A Pulsar NS200 motorcycle and an influencer shoutout
- 20,000+ points: A Pulsar NS400Z and a two-month virtual internship with Pulsar’s content crew
Creators also stand a chance to be featured through the Creator Spotlight — a digital showcase, in collaboration with ScoopWhoop as a co-creator, where standout entries are shared across Pulsar’s official social channels alongside India’s top influencers.
This Is Still Wide Open
If you’ve ever said, “I wish more people saw my work,” this is that moment. Whether you ride, paint, sing, code, or move – this is your stage.
Because in the end, Pulsar Underground isn’t asking you to change what you do. It’s saying: Keep creating. Just let the world see it.
Four Weeks To Make Your Mark
With four weeks of challenges left till the campaign closes at the end of November, there’s still time to jump in. The leaderboard is live, the rewards are within reach, and creators across the country are already in the game.
So, creators, what are you waiting for? Duniya Dekhti Hai Tu Dikha!
The streets are calling. Are you ready for this ride with #PulsarUnderground?