Our Moms Never Thought Twice About Making Sacrifices For Us & This Ad By Axis Bank Is An Ode To That

“This is what we do, my mother’s life said. We find ourselves in the sacrifices we make.”

I always feel that words are a very poor medium to express what our mothers do for us. Here is a lady who was our first contact with life before we even knew what it was. A lady who did not expect a ‘thank you’ for every time she got up at an ungodly hour to make us coffee for those late night study sessions, or even when she passed up a shawl to buy us an expensive sweater. So, yes, for all the words that describe the beauty of something, there is none that can express a love as strong and self-sacrificial as a mother’s. 

 In the bustle of our lives, our mothers forgot to make time for their own. In their latest video, Axis Bank makes note of all the little sacrifices our mothers made time and again, just so we could have a good life. To thank them for the self-sufficient individuals they made us, Axis Bank is launching special Senior Privileged Accounts for our parents. With higher FD rates and special discount lockers, these accounts will give our parents a way to keep their hard-earned money safe. Watch the video below to know more.

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