It’s a common thought process that condom brands need to rely on overtly sexualised models to sell their product. In a country where reproduction is the last thing we should be worried about, condom advertisements have a tough task to get their ideas across without raising a lot of eyebrows in a typically ‘cultural’ country.
Manforce put up this poster in a college from the Delhi University, Sri Ram College of Commerce, and has taught a lot of other companies about good marketing.
You need not resort to sexism if you want to indulge in good humourous marketing. This advertisement also talks about a glaring topic that plagues college students – STDs. This is also a commentary on the current state of education with high cutoffs crushing so many young dreams.