From featuring female Indian athletes in the viral Da Da Ding anthem to featuring a transgender in their ad, when it comes to breaking stereotypes, Nike has always been at the forefront. In yet another powerful ad, it introduces us to a world that seldom sees the limelight.
Nike’s latest ad features athletes from the Middle-East and it’s shot in Arabic. This past year, a lot of Middle-Eastern women have come forward and broken stereotypes. While some took off their hijabs, rode bicycles and protested, others went to the Olympics and spoke up against prejudices. But with this ad, Nike is making a very strong universal statement. A statement that we’re completely for.