The aim of advertising is to get the message across. The more powerful the message is, the more successful the ad becomes. However, newer heights of objectification are being ‘achieved’ on a daily basis.
At a time when Indian celebrities are going out of their way to denounce all endorsements promoting fairness creams, a Chinese detergent brand, Qiaobi, has come up with a TVC that is blatantly racist.
Check out the ad here: