The video for Jack White’s That Black Bat Licorice from last year’s Lazaretto album has just released and guess what? It’s an interactive one. If you press play and just lean back, you can watch a surrealist animated video of Jack Black, directed by James Blagden, doing crazy things to himself and talking to an ancient Egyptian. But if you press and hold the ‘3’ button, you watch a simpler live action video directed by White himself. Lastly, if you press and hold the ‘B’ button, you see people headbanging in slow motion in a video directed by Brad Holland.
One song. Three Videos. Three Directors. Check it out.