Scrolling about animals on Instagram, I came across this really interesting piece of news, which instantly filled my heart with a lot of respect and joy for those behind the initiative. 

While I wondered how good the initiative really is, what confused me was a simple question – how do they do it? 


After digging for more info, what I found out really was worth sharing. 

Thaagam Foundation, founded by Raja Monsingh in 2017, has been organizing drives to feed homeless people and recently, they started the same initiative for stray dogs. 

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After struggling to find support in his college, Monsingh initially drew a blank. But organizing a drawing competition changed that. His movement found recognition from the TN government and people started volunteering and contributing for a great cause. 


The idea ran on a simple algorithm, more the number of shares, more people will be fed on that particular day or week. 

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Realizing that social media applications recognize a cause by the number of shares and likes it receives, Monsingh and his group started targeting people through their online presence. 


He believed it was possible to kindle a passion towards donating for animals in people if they’re given recognition for the same. By giving people specialized messages, he wanted to convince the general public to believe in his cause. 

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When it was estimated that Chennai, the major area of operation for Thaagam, has close to 50,000 stray dogs, the focus shifted to feeding strays. 


Now, with 5 local teams, approximately 2000 stray dogs are fed every day, which accounts to close to 40,000 dogs in a month. 

Thaagam Foundation

Even as we speak, volunteers feed stray dogs after their latest story was shared more than 3,00,000 times. 


By allowing people to contribute with just a share, what they’ve been able to do is take the plight of stray dogs and homeless people to every household, which is otherwise not possible. 

Thaagam Foundation

To assist Raja Monsingh and Thaagam Foundation reach their targets, you can check their Instagram page or visit their website


Also don’t forget to share their viral IG post on your story.