2020 has been synonymous with curveballs, uncertainty, and utter chaos! And if there's one thing this year has taught us is that life is unpredictable. I mean just look around you. 

So, while we all try to get through this one heck of a year, it's important to live life in the present and to the fullest. And as &pictures says, ‘On Nahi, Full On'. It goes without saying that this idea stems from us millennials making the most of the present. Knowing and realizing the unpredictability of life while we strive to live our lives to the fullest; this has undoubtedly been a year where we struggled and paddled through. Despite this most of us picked up a new skill, got back to our hobbies and just lived.

Coming to terms with the world unravelling around us, we have found the time to introspect and enjoy life. The past 7 months have witnessed the best of the best content stars rising, living life to the max spreading laughter, inspiration, and hope. &pictures collaborated with a few of these young and driven individuals at their Full on Bloc party to launch their refreshed ideology – On Nahi, Full On. 

1. Dhvani Bhanushali - it was love at first note

2. Ishaan Khatter - no Khaali Peeli excuses, shana dil leke hi doobayega!

3. Nikhil Paralikar - 'beating' into our hearts! 

4. Dolly Singh - Raju ki mummy will always bring Good Newwz!

Embracing this energetic and aspirational mindset, &pictures is powering on to a brand-new experience with its refreshed brand ideology – On Nahi, Full On. Where they stand testimony to the idea that in a world of uncertainty, there's no reason not to fully envelop oneself in what they love doing. Hence, they strive to spark aspiration amongst the young and breathless to take charge and maximize every moment without slowing down.

With a promise to energise your viewing experience, &pictures will be bringing Full on blockbuster premieres like ‘Good Newzz’ and 'Khaali Peeli.' In addition to that there will be unforgettable, thrilling content with the &pictures original film 'Footfairy' and edge of the seat entertainers like 'Hotel Mumbai.' And last but not the least, they're also satisfying our need for adventure with Hollywood premieres like 'Bumblebee' and 'Bloodshot.'

&pictures is bringing alive this Full-On ideology through the visual mnemonic of a ‘power on button’ and the ‘&pictures shorties’ complied of slice of life features that are relatable AF to all of us as we strive to make the best of the present. Check out the video below to see what they have in store for us.