Meet 30-year-old Mumbai-based artist Sidhant Gandhi, aka Toosid who is blending honesty with humour and hitting the right note with every desi, owing to how relatable his designs are.

If a soda can justifiably claims ‘Covid jawani kha gaya’, and a can of chips that reminds you of your relationship status- ‘Singles’, you’ll be unable to look at the products the same way you used to before.

You might have a good laugh having a glance at them but deep down you know the designs and quotes are simply throwing facts on faces! *cries copiously in the corner.*

If playing with my emotions was a sport, I could make a list of everyone who could win the Olympics. 

With a spirit of sheer innovation, this offbeat artist is changing the fate of designing and copywriting, making a mundane product more enticing.

If things go as planned, Sid told Mid-day that he dreams to build a virtual Sid Bazaar, which will offer hatke, and brutally honest avatars of everyday products, reflecting our mood in our very own lingo!