Listen, no matter how many praises you sing of the depths in English songs and the brilliant cinematography in their shows, shaking that thang only comes naturally when you’re grooving to the beats of Bollywood anthems. As Indians, Bollywood is such an unquestionable part of our DNA that it almost seems like a scandalous love affair in the making. From shaking a leg to songs on MTV to catching the first-day first show screening, we eat, drink, sleep and breathe Bollywood.
So, we can’t really blame the woman in this MTV Beats ad, who loses herself in a night of passion to the song that was a sexual awakening for many of us. Except, this momentary lapse in judgment results in her getting pregnant and leading to the birth of MTV Beats, MTV’s dope new music channel. Her unusual pregnancy, however, doesn’t deter her from having fun, as is evident by her using her musically inclined baby to entertain people. We knew MTV was always one-step ahead with the wacky and wackier, but this was just far out. Prepare to have a hearty laugh, folks!
Hate it or love it, you have to admit that MTV has always made fans out of us because of their fresh, out of the box humor. Also, if you’re wondering whether the name sounds familiar, you may have caught contestants busting some moves to Beats’ tunes on the latest season of the channel’s famous reality TV show, Roadies Rising. The campaign MTV Beats has also been launched across various offline and online mediums as well, and the print and outdoor initiatives bring alive the baby through various avatars. Yep, it’s all true-blue, #BloodMeHaiBeat Bollywood!