A logo says a lot about the product and the company. It’s like the mouthpiece, saying what the company stands for without really using words. But what if these logos were a bit more dramatic in conveying the message, about the actual impact of the product? 

Working on this idea, a talented industrial product designer from Italy, Marco Schembri, re-designed the logos of some popular brands, showing how they would look under the influence of the products they represent. And the results are pretty amusing! While McDonald’s logo got obese, Zippo blazed itself, and Gillette was sharply cut!

Here are 10 newly designed logos that do complete justice to these popular brands. Have a look: 

Clever, indeed!

You can check more of his work here.

H/T: boredpanda