Apple is the most prestigious brand when it comes to mobile phones. Everything related to it is grand, you must have seen the hashtag #AppleEvent going rounds last week itself. Also, long queues at stores everytime a new iPhone is launched is a common sight.

Source: Mashable

But, the Apple store in Denmark has a totally different story to tell. This video posted by TV/MIDT-VEST shows how lame the launch was. Take a look.

God damn, we all need dedication and positivity like this guy, firing off a confetti canon and welcoming the town’s only two Apple fanboys.

Source: b'Source: Facebook'

Looks like everyone in Denmark is out of kidneys. They are not even thinking about the new iPhone 7.

Source: Comment Photos

Apple should do something about this because the coming years can be really difficult for them.