One of the signs of a great brand is how it handles its marketing. IKEA seems to have nailed that department through its brilliant ad campaigns. Their latest offering is an ad film titled ‘My Son’, that brings out the mother-son bond in the best way possible. Anything more we say, will reveal the plot.

Check it out.

https://www.youtube.com/watch?v=4V1V7aToJR0

Good job, IKEA.