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Aug 11, 2015 at 13:47

Here’s Why Durex Issued A Newspaper Apology & Asked Everyone To Stop Using Their Condoms

by Gaurav Arora

Sex sells and when it comes to selling sex, Durex has always held on to top spot. If you've seen even one of their many eye catching ads, you'll be forced to admit that their ads are all top notch.

Here are some of the best ads they've doled out over the years:

Source: creativeguerrillamarketing

Source: creativeguerrillamarketing

Source: creativeguerrillamarketing

To refresh your memory, there was an equally amazing campaign closer home called "Do The Rex" starring none other Bollywood's star Ranveer Singh:

Source: socialsamosa

Time and time again, Durex has shown that a condom ad need not necessarily be suggestive. However, this time Durex has upped its game even more with an ad campaign no other brand could have attempted.

Yes, Durex has actually issued a public apology in a Singaporean newspaper apologizing to the people and urging them to to stop using their products.

Here's the brilliant ad put out in honour of Singapore's Golden Jubilee Day:

For the reader's convenience, here's what the advert reads:

An apology to all Singaporeans, Durex would like to humbly apologise.

Over the past 50 years, while the Singapore economy has been moving rapidly upwards, the country's birth rate has been spiraling down at an alarming speed.

It has now come to our attention that we may in fact be part of the problem.

Durex has always focused strongly on the needs of our customers. As a result, the efficacy and convenience of our products have increased confidence markedly amongst consumers.

But according to our latest research, it is this very confidence that may have hastened the decline of the birth rate.

We would like to assure the public that this was never our intention. And in light of this new information, we would like to offer our sincerest apologies

After a process of rigorous self-examination, we now feel compelled to take action. Hence, on August 9, we would urge all committed and loving married couples to forgo our contraceptive products in honour of this year's SG50 celebrations.

With your help and support, we can rectify this unfortunate situation.

This is a chance for Singapore to embrace prosperity anew in its Golden Jubilee year. A prosperity not measured in dollars and cents, but in diapers and baby strollers.

Go ahead, Singapore. Make love your priority this SG50.

Love, Sex,

Durex

Touché , we say!

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