The single most instinctive evil is discrimination.

Whether it's discrimination or societal restrictions, nothing has ever stopped people from rising above these issues and achieving their dreams. The answer - because they can! It's as simple as anything. Growing up, I've heard all my elders say 'where there's a will, there's a way'. And rightly so, countless personalities have emerged out of their sheer will to do something. 

The truth is simple. No hurdle can stop you if you've chosen to rise.

In an attempt to celebrate the accomplishments and hard work of such people, AND has come up with this empowering video that features Kareena and showcases the stories of four strong-willed personalities, who decided to rise above prejudices and follow their callings. These are people who've aced their fields and progressed because simply put, they've always believed in themselves. 

Rise up for who you are. Be your own inspiration.

Watch the inspiring video #ANDiRISE here.