Growing up, we are so deeply conditioned to believe and accept that household chores are feminine and that it’s a woman’s primary responsibility to run errands. Men, on the other hand, grow up with a sense of entitlement to live in a clean house, eat freshly-cooked food and have their clothes ironed in time without ever moving a limb. Even when a woman is working, nothing changes that for her. She’s still expected to play the role of a home maker. 

We’re living in the 21st century but sadly, not much has changed.

A campaign released by the agency, JWT Milan, shows a role reversal depicting the hard-hitting reality which questions the very basic framework of our society. 

Watch the video clip and ask yourself if you believe in doing it together?

Change indeed begins at home.