In a profession where even the occurrence of a “wrinkle” can render you jobless, this 60-year-old model is breaking all stereotypes by posing in swimwear. In an attempt to thwart popular notion that companies often anchor product positioning by inducing “hypersexual imagery”, this brave woman features in a campaign for a swimsuit collaboration between online specialty store The Dreslyn and lingerie house, Land of Women.
60-year-old Yazemeenah Rossi is making a statement and how!
She makes it absolutely clear that a company doesn’t need to “sex-up” or rope-in young models to position its products.
The Malibu model’s bold stance makes us wonder why she’s still a rarity in the industry.
This is a woman who radiates health and vitality.
“She’s confident, she’s a visual artist, she takes care of herself. [This line is] all about being a person who’s well-lived and well-traveled and has intelligence and confidence, and letting that shine through”, says Dreslyn founder Brooke Taylor Corcia.
One thing is for sure, elegant is the new sexy. We take a bow, Yazameenah!
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