Motorcycle enthusiasts will cite a million reasons to describe what made them fall in love with their bikes so passionately. And every one of them will admit to the natural connect that they share will all fellow bikers, one that transcends all language, culture & religious barriers. When a simple ride along the road less travelled can be so liberating to one’s soul, it is difficult to let bike envy get in the way. After all, in this journey called life, we’re all riding together as brothers. 

Bajaj Avenger, inspired by this very sentiment, recently released an ad celebrating Brotherhood Day, that literally gave us the “feels”. Set in dreamy locations, the ad showed how two bikers, riding a Bajaj Avenger & a Royal Enfield each, rode alongside each other putting all rivalries aside. Traversing through the difficult terrain and picturesque sceneries, the bikers rode their way into our hearts with an inspiring message of unity. Watch the heartwarming video here.