Alcohol will sell more if you name it after a woman.
Outrageous right? These words were uttered by a Minister in the Maharashtra cabinet, recently. According to reports, Girish Mahajan made these derogatory comments during an event conducted by a sugar factory, which also produces liquor under the brand name, 'Maharaja'.
The Minister said the following,
These days most of the products are sold in the name of women. Tobacco products are sold only because they are named after women. If you feel that liquor products should be sold on top priority, instead of 'Maharaja', they should be named as 'Maharani'.
Here's a video, in case you are still wrapping your head around what he said.
If you want alcohol or any other thing's demand to rise,name it after a woman & see how the demand soars says Maharashtra Min Girish Mahajan pic.twitter.com/fEqy64vDzu— ANI (@ANI) November 5, 2017
Misogynistic comment made by a high ranking Minister in the state government. His comments have already received a lot of flak from all quarters, with people wondering if the party the minister belongs to, the BJP, actually supports alcohol.
Wonder what ministersaab Girish Mahajan was drinking when he made that gauche remark? Maharani brand alcohol??— Shobhaa De (@DeShobhaa) November 6, 2017
Disgusting comment by the BJP minister Girish Mahajan. How can he objectify women for promoting alcochol sell ? https://t.co/KxmbOQ5dgf— अभिजीत (@aaptimist_) November 5, 2017
Drunk on power!— SIDAARRTH SHINDE (@sidaarrthshinde) November 5, 2017
The Minister has issued an apology for his sexist remark, following an uproar.
I immediately regretted whatever I said. I apologise to all women: Girish Mahajan on his reference to women while speaking on alcohol y'day pic.twitter.com/wVBmknICIa— ANI (@ANI) November 6, 2017
Am glad we forced Girish Mahajan to apologise. But his values, or rather the lack of them is still despicable. https://t.co/CxP9vl6BBr— Preeti Sharma Menon (@PreetiSMenon) November 6, 2017
This is not the first time Mahajan has courted controversy. He is the same Minister who was criticised for attending Dawood Ibrahim's relative's wedding earlier this year. He was also caught carrying a gun to a children's event.
This blatant sexism by a high ranking Minister shows the pitiful state of the existing patriarchal mindset in this country.