Coffee lovers in the US have found a healthy alternative: Turmeric Latte. The drink, which British daily The Guardian has defined as “cold-pressed turmeric juice added to almond, cashew or coconut milk” is reportedly leaving behind regular lattes in terms of sales.
In fact, Turmeric Latte is the 2016’s drink of choice in the US and is fast gaining fans in Australia and the UK as well, as per The Guardian and other websites and blogs.
In the story titled ‘Turmeric latte: the ‘golden milk’ with a cult following‘, the newspaper further notes that the health bit comes from the fact that turmeric saw a 56% rise in Google searches between November 2015 and January 2016 in the US.
Now, if you an Indian reading this, we know what you are thinking.
Isn’t it our age-old formula for relief from cough and cold, menstrual cramps and joint pains? Also forced down our throats by granny for healthy, glowing skin and yeah, for boosting immunity?
Expectedly, Twitter users who grew up on haldi-doodh were quick to pass the credit where it’s due:
Matlab hadh hi hai!! Turmeric latte seriously? Haldi dudh hai 🙄 ye chai latte bahut nahi tha?? https://t.co/dZsOqbxXC1— Sweta Sharma (@sweta358) May 13, 2016
Turmeric ‘latte’ is the drink of 2016. Haldi doodh turns hipster peeps 🙄 https://t.co/ujlmXUITAr— Divya Sehgal (@divya_23) May 12, 2016
@Coobery Ooo! Also discovered that they are now doing a milk+haldi thing which is called a “turmeric latte”, if you please.— Chronicus Skepticus (@chronicskeptic) March 25, 2016
To be fair, the Guardian report – written by a Pakistan journalist Saba Imtiaz – does mention the concoction’s Indian subcontinent roots.
“Turmeric and milk is a fairly well-entrenched drink in the region’s food culture, where it is considered a restorative. Turmeric is part of Ayurvedic medicine – a holistic, all-natural approach to health that has been practised for centuries in India – and a ubiquitous ingredient in curries and rice dishes,” the report says.
As for the Americans, well, after Yoga and Dandiya, you guys are taking away our good ol’ haldi-doodh too? But it’s okay, just goes on to show that “the Indian subcontinent may be way ahead in the hipster curve”. (The Guardian says so!)