From SRK To Cricket: A Couple Of Surprises In The #YearOnTwitter 2015

‘Tis the season of recaps and best-of lists and *drumrolls* Twitter’s 2015 year-in-review is here. The social media giant has published its annual year-end review, highlighting the tweets, hashtags, and emoji that were most popular on the social network in 2015.

As always, Twitter’s retrospective microsite offers a comprehensive look at the big trends of 2015. We have gone through them to pick out India’s most popular content . The #YearOnTwitter includes elements from top trends, topics, locations and content.

Ready for all things Twitter? Here goes:

Here’s how India came together on Twitter in 2015: https://t.co/dEtBbln2zN pic.twitter.com/QGBIRXTBcx
— Twitter India (@TwitterIndia) December 7, 2015

Golden Tweet of the Year:

The King of Bollywood, Shah Rukh Khan , sure knows how to keep his fans happy. The other thing which his fans dig seem to the boy-band One Direction. And when the twain meets, retweets fly between two global icons. SRK’s tweet with a selfie with former One Direction band member Zayn Malik at the Asian Awards in April garnered over 1,41,000 retweets and was viewed nearly 18.3 million times globally. Dayum. That’s a lot of crazy numbers.

This kid is so cool. May Allah bless him. Dinner time at the Asian Awards. pic.twitter.com/l0gV12n0kv
— Shah Rukh Khan (@iamsrk) April 17, 2015

The Most Influential Moments:

1. Cricket World Cup: #INDvsPAK on February 15

First match of #CWC15 , where India beat Pakistan, was the most viewed TV and sports event of the year and drew a record-breaking 118.3 million impressions on Twitter. Not to miss the magical #OnlyOnTwitter moment when Sachin Tendulkar t weeted after the win.

What a convincing victory by Team India. Way to go…
— sachin tendulkar (@sachin_rt) February 15, 2015

The Capital’s election fever obviously made news and this time #DelhiVotes was one of the most popular hashtags when the legislative assembly elections were held in the state in February that saw Aam Aadmi Party winning the majority of votes. For the number crunchers, there were over 10.8 million elections-related tweets during the 30-day campaign period.

AAP chief Arvind Kejriwal waves to the people after casting his vote for the Assembly elections in New Delhi | Source: PTI

3. When t he world celebrated Diwali from November 8-13: #HappyDiwali

The #HappyDiwali hashtag set the world on fire with colourful celebrations of India’s favourite festival. Along with the first-ever Diwali emoji, Twitter asked audiences to tweet photos of their favourite Diwali moments using the #HappyDiwali hashtag, and then shared a collage of tweets in the form of a lamp on DiwaliOnTwitter .

4. When users united to help during the #ChennaiFloods December 1

Twitter came to rescue to the rescue of one of the worst floods to hit the nation in the past 100 years. The micro-blogging site helped provide reports, disseminate critical information and coordinate local relief efforts during the record-breaking Chennai floods. Citizens sent over 1.4 million tweets using #ChennaiRains , #ChennaiFloods and #ChennaiRainsHelp hashtags to crowdsource assistance and help each other through this natural disaster.

5. India’s 69th Independence Day, August 15: Independence Day

The 69th year of Independence for India was marked on Twitter with three key moments. India got its first Independence Day flag emoji with #India , The Taj Mahal joined Twitter as one of the first historic Indian monuments to join Twitter, and there was an inspirational #SaluteSelfie campaign that recorded over 100,000 Tweets to show gratitude for the Armed Forces.