HUL's Fair & Lovely Renamed As 'Glow & Lovely' Twitter Says "Yeh Kya Hai?"

Hindustan Unilever Limited has announced that the company has decided to rename its popular skin care brand ‘Fair & Lovely’ to ‘Glow & Lovely’.

HUL’s Fair & Lovely renamed as ‘Glow & Lovely’ pic.twitter.com/SNhynkYeVz
— BTVI Live (@BTVI) July 2, 2020

Even the men’s range of the product will be renamed as Glow and Handsome. The company in a statement said:

Over the next few months, Glow & Lovely will be on the shelves and future innovations will deliver on this new proposition.

Last week, the company had announced that it will no longer use “fair” while naming its beauty products to woo consumers as it strives to be more inclusive.

However, Twitter isn’t pleased with the new name either.

Why even glow ? Is it compulsory to glow like tube light ? 🤔
— Pavan K.Tiwari (@iPavanTiwari) July 2, 2020

Rishta vahi ,soch nayi 😅
— mahak (@mahakvyas) July 2, 2020

So Fair and Lovely will now be called Glow and Lovely? C’mon Hindustan Lever. For years you’ve been profiting by destroying our nation’s young girl’s self worth by making rude comments about dark skin.

Now prove your ‘intentions’ by having a dark skinned girl on your packaging. pic.twitter.com/nwcvlJpJnx
— Sarah Khan …….. (@yaminipg1) July 2, 2020

‘Fair and Lovely’ is now called “Glow and Lovely”.
Areee, areee, ye mere ghar ki light kyun chali gayi?
— Purushottam Torvi (@Purushottam456) July 2, 2020

HUL be like :

Fair and lovely ka name change karke Glow and lovely kar lete hai.. cream ka motive kisi ko pata nahi chalega..😖😖
— Grumpy🌈 (@roooossshhiiiii) July 2, 2020

@HUL_News Wow! Just wow! No words to this level of stupidity and hypocrisy.

Fair & Lovely Gets A New Name — Glow & Lovely https://t.co/2g9U1DWlgN Via @Bloombergquint
— Sakshi Dhawan (@dhawan_sakshi) July 2, 2020

Changing the name won’t change the formula.
— Hibernating. (@HibernationON) July 2, 2020

aksjsjsjs the product still remains the same??? who you fooling 😗✌️
— y (@dduddupeaches) July 2, 2020

So is the campaign to tell fair and lovely is now glow and lovely done by you so people know fair and lovely is now glow and lovely so when they go to shop thy ask for glow and lovely and not fair and lovely?
— Darshan Kapoor (@MonitSingh15) July 2, 2020

The company’s move to drop the word ‘fair’ from its popular product came after activists campaigned on Change.org and called for the company to drop the brand or its name.

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