Fairness products and cosmetics promising to miraculously make people fair have been making a killing out of India’s obsession with fairer skin tones. The unbelievable part is that the unfair trade practices of these fairness brands are still successful in making people believe in miracles shown in television commercials.

Source: The Indian Express

A man in Kerala was heart broken when he found out that these creams are useless the hard way. He used a soap aptly named Indulekha white soap for an entire year, but to no avail. The poor guy felt cheated as the product was endorsed by Kerala’s beloved superstar Mammootty himself. K Chathu said, “Our big artists these days keep endorsing products without any loyalty or authenticity. This needs to stop.”


While celebrities like Shah Rukh Khan, Aishwarya Rai and Katrina Kaif have faced flak from fans for endorsing such products, this guy got really angry. The sculptor decided to take the brand to court for false promises and in doing that also dragged 62-year-old Mammootty to court for endorsing it.

This move by superstar Mammootty wasn’t so fair after all.

Read more:

Aditi Mittal’s Rant About The Unfairness Of Fairness Creams Is The Reality Check All Indians Need

Did You Know Kangana Rejected A Fairness Cream Ad Worth Rs 2 Crore? Now That’s Beautiful!

Anushka Sharma Says ‘No’ To Fairness Products. Goes The Nandita, Kangana Way

Shekhar Kapur Has A Brilliant Message For A Nation Obsessed With Fair Skin

These 15 Products Need To Watch Their Backs. Because You Can Now Sue Them For (B)advertising!