Newspapers these days are embracing a new trend to drive home their message. 

After DNA and Dainik Jagran published blank front pages to make a point against cricket match with Pakistan and hunger in India respectively, now Mid-day has also come up with a similar strategy.

On Monday (June 12) the newspaper left its first page blank and printed a cheeky caption in an ad to promote PepsiCo’s recently introduced Pepsi Black (a zero-sugar cola in cans).

It said, Cool with zero news. Not with Zero taste.

Predictably, that soon backfired. Many on Twitter were not impressed and slammed the newspaper for taking its readers for granted 

Others also questioned its journalistic standards and criticized it for promoting  such unhealthy brands